For AssuredFG I have worked on a multitude of projects, mainly crafting 5 visually appealing & consistent forms to help funnel leads into sales, and further integrating form submissions to transform those sales into easily interpretable metrics via their 3rd party CRM system.

Throughout these projects, I developed a deep understanding of Gravity Form’s nuanced CSS & PHP syntax, allowing for great customizability across each form with no need for additional paid add-ons.

Additionally, I gained a further understanding of how WordPress interacts with a multitude of other languages, libraries and file formats such as cURL, XML, SOAP requests, JS and, of course, PHP.
With this greater understanding, I was able to implement a multitude of extra practicality & anti-spam measures to each form, that are not normally available, such as a submission limiter via IP, custom 3rd party CRM integration and phone number & postcode validation.

I also created various E-Mail Ad campaigns promoting these forms, spanning 60K contacts and targeting specific demographics using a variety of methods!

A large amount of the work I have done across these projects is purely back-end, therefore is hard to highlight via images.

Here are the form links to view them for yourself!
PMI Form    Will Form    IP Form    Mortgage Form    Get A Quote Form